Types of Brand Influencers Used By an Influencer Marketing Agency Toronto

02/15/2021

One of the best ways for you to build a brand online currently is through influencer marketing. This involves using people whose opinions matter among your target market to promote your brand. With the huge impact of peer influence in marketing, an influencer marketing agency Toronto should be among the first experts you hire for your company. Below are the brand influencer options the agency might recommend to boost your sales.

Mega influencers

These are generally genuine celebrities like musicians or movie stars with millions of followers on social medial platforms. Though the cost of a mega influencer is quite high, the reach of your brand with a simple mention on his/her pages is significant and thus worth the cost. Mega influencers are the best choices for awareness campaigns in which you are aiming for maximum reach so that your brand will be seen by as many people as possible.

Macro influencers

Though these influencers have as many followers as the mega influencers, they are people whose rise to fame is attributed to their online presence. They include popular vloggers, bloggers podcasters and social media stars. An influencer marketing agency Toronto will recommend using a macro influencer for the awareness marketing stage, but when you want to delve deeper into a specific relevant topic.

Micro influencers

These are influencers with 1000-100,000 online followers. Though the audience is smaller than what you get with macro and mega influencers, micro influencers are quite invested in their niches and followers. As such, they are the best choices for driving actions like buying products or patronizing a business.

Most companies think that investing in influencers is a waste. However, if you are not as conversant on what influencer from the above best suits your brand at different marketing stages, you will waste time and cash. Therefore, hiring an influencer marketing agency Toronto is the best choice for maximum profits in online marketing.